Digital and social media marketing
Produce content, blogs, ads, emails, videos, newsletters, white papers, medical articles, and social media messaging to maintain brand status and increase brand awareness. Build partnerships with industry leaders, influencers, and advocates to create a positive brand narrative and generate inbound traffic/links. Ensure all copy is brand-aligned and optimized for SEO.
Website and content marketing
Website copy and content focused on expanding the brand’s presence as an industry thought-leader. Specific focus placed on keyword optimization and SEO.
Social marketing plan
Social marketing plan completed for Urban Growler for MBA Capstone. Complete project available upon request.
Digital marketing plan
Social media marketing plan for the Saint Paul Farmers’ Market intended to expand online presence and increase customer engagement.
Communication briefs and data analytics for a new marketing strategy geared towards millennial customer acquisition.