Resume

Claire Holtz is a Marketing and Communications Manager with a background in SEO/SEM, user acquisition, and partnerships. Claire brings brands to life by strategically employing organic/paid marketing to develop a cohesive brand, increase client acquisition, and promote external engagement. Equipped with an MBA, Claire succeeds at digital and business development. 

COMPETENCIES AND TECHNICAL SKILLS

Competencies: Marketing, Communications, Strategy, Advertising, Digital Media, Branding, Graphic Design, Content Creation, Copywriting, SEO/SEM, Data Analytics, Budgeting, Development, Management, Leadership, Event Planning, Change Management.

Technical skills: MS Office, MailChimp, Bloomerang, WordPress, Squarespace, Brandwatch, Agency Analytics, Google Analytics, Google Ads, Hootsuite, Buzzumo, Moz, Trello, Adobe Creative Cloud, HTML, CSS, GarageBand, Salesforce, Pardot, Canva, Remote Work.

EDUCATION

MBA, Integrated Marketing Communications. Saint Catherine University, 2017. 4.0/4.0

BA, Philosophy. Minor, Gender, Women, and Sexuality Studies. Focus, Creative Writing. University of Minnesota, 2014. 3.8/4.0

PROFESSIONAL EXPERIENCE

QUOTACY, Minneapolis, MN // Digital Marketing Manager, October 2022-Present

  • Manage all paid channels, dropping conversion cost from $800+ to $200 with a 100%+ increase in conversions annually.

  • Manage a team of 5 direct reports and own marketing strategy to ensure the company meets annual revenue objectives while exceeding digital marketing KPIs across the board (traffic, quotes, conversions).

  • Create, track, and report on partner and affiliate lead quality scoring alongside PR and partnership management, owning the sunsetting of under-performing partnerships and the expansion of successful campaigns.

  • Measure and report on paid and organic marketing performance and assess against goals to report back to stakeholders.

  • Serve as Agile project manager, creating and defining the scope and requirements of both sprints and quarterly targets while ensuring each team member is at an appropriate capacity to quarterly epics.

  • Act as the liaison between company and parent company, reporting on goals and facilitating sprint reviews and monthly meetings to ensure both teams are on track to meet larger sales goals.

BETTER LIFE PARTNERS, New England // Marketing Manager, September 2021-October 2022

  • Develop paid and organic marketing strategies based on market research to spread awareness about Better Life Partners and generate qualified traffic and new business leads, along with creating and launching marketing campaigns that resulted in a 300%+ YOY increase in website users and sessions.

  • Produce web and social media content that attracts and converts target groups across platforms, increasing member acquisition YOY by 1,825%.

  • Spearhead and partner with vendors on SEO efforts, bringing average search position from 100+ down to 52 in 1 year and securing top 3 for an additional 300 pages.

  • Craft and review paid advertising campaigns, increasing goal completions by 287% YOY.

  • Lead, coordinate, and oversee all PR strategy and activities including press releases, op-eds, bylines, announcements/news, media kits, interviews, and more, landing BLP in NYT, NHPR, WBJ, and more.

  • Analyze market trends and prepare forecasts for the leadership team.

  • Support team members in promoting the Better Life Partners brand at trade shows, conferences, and other major industry-related events.

  • Lead and develop marketing team, while also hiring for necessary roles with company growth.

GUILD, Saint Paul, MN // Marketing Communications Manager, October 2019—September 2021

  • Responsible for the development and execution of marketing communications strategies to maximize organizational effectiveness and advance the mission of the organization.

  • Manage an annual budget of $220,000+, adjusting as necessary to ensure budget constraints are met.

  • Oversee a team of 5+ staff and direct the workflow of marketing, advertising, and communications.

  • Lead and execute a complete rebrand, including a name change, new brand architecture, and a new website.

  • Write original content and mentor others on curation and best practices to attract target audiences.

  • Produce compelling content, including speeches, letters, promotional and print materials, emails, marketing collateral, website copy, blogs, videos, and more.

  • Assist in the annual fundraising plan to successfully meet the goal of $1.4 million raised through campaigns and events.

THE EMILY PROGRAM, Saint Paul, MN // Digital Media Specialist, May 2018—October 2019

  • Produce a steady stream of compelling content, including blog posts, ads, emails, videos, white papers, scientific literature reviews, social media messaging, press releases, collateral materials, graphics, and website content, which has increased web traffic by 11.2% and social media engagement by 81%.

  • Develop creative growth strategies around organic content on mainstay social media platforms and paid digital strategies to develop and establish new digital channels, including Pinterest and podcasting.

  • Build partnerships (with individuals like Olympic gold medalist Jessie Diggins!) to help create a positive brand narrative, generate inbound links, and welcome a 7% initial rise in admissions calls.

  • Participate in building and strengthening SEO/SEM efforts to ensure The Emily Program stays top-ranked.

  • Create, host, edit and produce The Emily Program's five-star podcast Peace Meal, which has over 6K listens.

  • Moderate, contribute to, and oversee organizational presence on social media to build brand’s public opinion.

UPWORK AND OTHERS, Twin Cities, MN // Freelance Digital Marketer, January 2015—Present

  • Provide marketing expertise and develop strategic digital marketing plans for a wide variety of clients including Urban Growler, the YMCA, Women’s Advocates, Upwork clients, and more.

  • Offer guidance on SEO/SEM practices and helpful free tools.

  • Provide advice on new websites, craft website copy, and create staff bios.

  • Conduct market research, plan creative campaigns, and write content to promote growth and customer acquisition.

  • Serve as a digital analytics expert and SEO adviser, highlighting areas that can be optimized to increase web traffic.

ADDITIONAL EMPLOYMENT

  • Freelance, Copyeditor and Copywriter

  • Freelance, Resume Writer

  • Women’s Advocates, Crisis and Resource Specialist

  • YMCA, Site Director

  • SAINT PAUL PUBLIC SCHOOLS, Youth Worker

VOLUNTEER EXPERIENCE

  • Classroom Assistant

  • Blogger

  • Advocate

  • Tutor

EXPERIENCE IN DETAIL:

MARKETING

Accomplishments

  • Got my MBA with a focus on Integrated Marketing Communications! This was a fantastic experience and I am so grateful that I was in a position to attend graduate school.

  • Increased program size by 24% for the Burnsville YMCA by building word-of-mouth marketing campaigns, offering tailored newsletters, and hosting events.

  • Provided marketing expertise and guidance to multiple organizations including Urban Growler and Farmers Markets.

  • Conducted brand audits for multiple companies including The Emily Program, Izze, Urban Growler, and more.

  • Spearheaded a 100+ video marketing project for The Emily Program with videos like “Why Should You Work for The Emily Program” and “How The Emily Program is Changing Healthcare.”

  • Rebranded and launched a new website for Guild Services. For this project, a team of contractors and I overhauled the old name, branding, copy, and more. We did a complete rebuild to ensure our new brand and website reflected the excellence of our services.

COMMUNICATIONS & CONTENT

Accomplishments

  • Wrote site content for Women’s Advocates “Get Help” website pages including “Healthy Relationships” and “Domestic Violence in the LGBTQIA+ Community.”

  • Contributed blogs to Women’s Advocates including “The Invisibility of Elder Abuse.”

  • Produced a steady stream of compelling content for The Emily Program including blogs, ads, emails, newsletters, press releases, social media messaging, white papers, and more.

  • Wrote 50+ website pages for the home of youth sports, SportsEngine.

  • Blogged for various UpWork clients about topics ranging from communicating in the workplace to how to land a job.

  • Managed and led company communications to ensure cohesive messaging across all channels.

  • Wrote new website content for all pages of guildservices.org to promote brand cohesion and position Guild as an industry thought-leader in the mental health field.

  • Started a blog for Guild to showcase our services, staff stories, and client testimonials while increasing website views and digital engagement.

SOCIAL MEDIA

Accomplishments

  • Managed and crafted The Emily Program’s Instagram from a 400 follower platform into a multi-thousand follower platform that engaged current and future clients.

  • Grew The Emily Program’s social media following by thousands and increased engagement by 81% across all channels.

  • Created, hosted, and produced The Emily Program’s podcast, Peace Meal, which has over 10K listens. Peace Meal was also featured in MinnPost and the StarTribune!

  • Moderated and managed social media presence for various companies to build public image and engagement.

  • Planned paid and organic social media marketing campaigns to shine a spotlight on companies and prompt new client/customer acquisition.

  • Launched Instagram for Guild Services.

  • Redesigned and updated all Guild Services social media platforms to ensure brand consistency and strong messaging that drives engagement from clients, donors, and our larger community.